“SXSW really wanted to create a space in the virtual world that brought Austin to life in a spectacular way,” said Blake Kammerdiener, XR and Film Programmer. “So we came together with Louis Cacciuttolo and his company VRrOOm, whose recent work includes Welcome to The Other Side with Jean-Michel Jarre, and artist Vincent Masson to create this fantastical virtual space that honors Austin, and a few of the venues that we are gutted to not be using this year.
Attendees can come together, explore these worlds, and watch content created specifically for the VR world and from the greater SXSW Online video channels,” Kammerdiener continued. “Stop by the Paramount Theatre to snap a picture on the red carpet with your friends or head on over to the Red River Cultural District for a party. Be sure to find virtual Theon Cross rocking his tuba or stop by the Contemporay’s rooftop bar to catch a live session.”

(text SXSW website)

PRESS:

VANITY FAIR
https://www.vanityfair.com/hollywood/2021/03/ax-throwing-go-kart-racing-and-party-hopping-at-a-virtual-sxsw

XRMUST
https://www.xrmust.com/xrmagazine/sxsw-online-xr-agenda/

PRESS:

VRFINAL
https://www.vrfinal.com/vrchat-will-host-sxsw-online-xr-next-week/

VRFOCUS
https://www.vrfocus.com/2021/03/sxsw-online-xr-takes-place-in-vrchat-next-week/

THE AUSTIN CHRONICLE
https://www.austinchronicle.com/daily/sxsw/2021-03-02/sxsw-creates-xr-austin-for-online-festival/

OFFBEAT
https://www.offbeat.com/news/sxsw-virtual-highlights-include-360-videos/

URBANIZE AUSTIN
https://urbanize.city/austin/post/sxsw-2021-virtual-online-XR

VRROOM
https://www.vrroom.buzz/vr-news/social-xr/sxsw-unveils-virtual-austin-world-created-vrroom